For a long time, women have sought to look after themselves, which look great. Cosmetics and perfumery are sustainable products, even in times of crisis, along with food and clothing. Therefore, the question of how to open a cosmetics store concerns many entrepreneurs.
If we talk about big cities, here most of the market is occupied by network companies with which it is extremely difficult to compete. Their range is diverse, including exclusive products. In addition, they can afford to sell products at low prices. But the private shop is less and less space. Consequently, to sell in large cities the same products as, for example, Yves Rocher, is a risky idea. In this case, it is possible to think about opening a business selling cosmetics in a smaller city.
Types of cosmetic products
First of all, you need to decide what kind of cosmetics you will sell in your store. Cosmetics are sold in hardware stores and food supermarkets or in individual cosmetics stores. This series is called household.
Pharmacies sell medical cosmetics. There is also a series for professional skin and hair care that hairdressers, beauticians and stylists work with.
It is worth noting that the sale of household cosmetics does not bring large profits, due to the low mark-up, and it is possible to trade in medical cosmetics only with a pharmaceutical license. Therefore, the most interesting option is cosmetics for professional care. In this case, the margin can reach 70%, which makes this business very profitable and profitable. Of course, with proper management and planning.
Before you open a cosmetic business, you need to know that the location of the outlet plays an important role in this business. The room should be located on the central part of the street, in the passage place or in a large shopping center. If you open a store in a quiet place, then even the highest advertising costs will not bring him success. As a rule, purchases in cosmetic stores are not planned in advance, which is why the store should be in full view of potential buyers.
Range of cosmetics store
Since many women prefer specific brands, choosing a store assortment should be considered. In your store should be presented products of well-known and in demand brands. Such products sell well, and manufacturers spend a lot of money on advertising. Consequently, such a product will not bring you any losses.
Clients of cosmetics stores, as a rule, are those who want to purchase inexpensive products and those who prefer expensive brands. Well, if you can meet the needs of all customers. Otherwise, it is better to concentrate on one option.
To attract customers spend a lot of effort, so your task is to keep them. For this purpose, often use the cumulative system of discounts, it is well stimulated consumer demand.
Cosmetic products are mainly bought by women, but you should not forget about men, sell gift sets and they will be able to pick up gifts for their wives for March 8 or their birthday.
If you believe the experience of large chain stores, then the most effective advertising will be outdoor advertising: signs, banners and more. Therefore, in this case it makes no sense to invent something new, it is better to use proven methods of advertising.
Staff and store design
Before opening a cosmetics store, you must hire qualified vendors. It is recommended to organize training for them so that they can advise buyers and explain the difference in products of different price categories.
For store design and product placement, you need to hire a responsible and experienced employee, since merchandising is an important component of a successful cosmetics and perfumery store.